I don’t know what to say!
If you have been in a conversation with someone about social media, and you ask them why they aren’t posting more frequently, you just might hear a response that revolves around a lack of content.
The reality is, most people who say this likely have content sitting on their websites and blogs, inside the pages of their information products and even on their hard drive in unfinished material.
The content is usually just sitting there… waiting to be re-used and revived.
The challenge that most people face, and you may be able to relate to this as well, is that they just don’t have the time to rewrite their content into original pieces. The effort it took to write the original piece may be all that they were able to do in the moment.
Success on social media requires consistency and quality content. If you aren’t able to maintain both, you can get help to do so… That’s just what we’ve been doing with our clients and the results have been phenomenal!
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Re-Use & Revive: Why You Need to
Stretch Your Content Even Further
Last year, we began working with a client on their social media presence. We focused on growth and targeting the right audience and we focused on content curation and creation.
Over the course of time, we built up a library of content that we could pull from, at any time, to fill in the gaps in her social media posting schedule.
Once this library of content was established, we were able to re-use those Tweets over and over again (spaced out accordingly, of course) and continue to highlight her older material, her free downloads and her list building opportunities.
We mined her blog, her shop, unreleased material, her offerings and more to ensure that we wouldn’t miss opportunities to share those pieces with her audience.
Most people who use social media focus their efforts on what the most current thing is, always feeling the need to produce, and they often burn out on creating new content.
Think about your own use of social media. Do you often find that you can go days without posting or interacting or engaging because you don’t have anything new to say?
I’ve been there, too. The reality is that I have TONS of content that is still relevant, useful and applicable that most of the people in my feed likely haven’t seen or read.
The key is recycling it in a way that is useful and reusable.
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100 Tweets, Your Voice
After building social content databases for numerous clients, I realized that this is something that every social media user should have. A library of your content that you can pull from when you’re feeling a little less creative or inspired to write something new. A library of your best content and your most helpful resources.
Remember, not everyone is going to see every single Tweet. If you post a blog post to Twitter, it’ll be buried within the hour… never to be seen again (unless someone scrolls through your timeline specifically.)
The key to not burning out on Twitter, content-wise, is to create content that is always timely and relevant and that you can post when you need to.
I’m offering a very simple service: 100 Tweets in your voice for $110.
I’ll write for you 100 Tweets, in your voice, that you’ll be able to use in real-time or schedule using a service like Hootsuite.
You’ll get a shared Google Doc that you can build on yourself, re-use the content from and edit easily and effortlessly.
I’ll scour the following places to create content that is engaging and interesting as well as timely and relevant:
- Your blog (live posts AND drafts – yes, there are gems in there, too!)
- Your website
- Your free resources
- Your product / service offerings
- Your information products
- Your existing social media feeds
Your content will receive the visibility it deserves and the time you invested into the original content will feel worthwhile.
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Ready, Set… Write!
Are you ready to have your own social content database created and 100 Tweets added to your library? AWESOME! Let’s do this.
Here’s what you’ll get for $110:
- A shared social content database in a Google Doc
- 100 Tweets written in your voice
If you’d like to take it even further, you can add the following upgrades:
- Tracked links for every Tweet we write so you can measure effectiveness
- Scheduling of your Tweets using a service such as Hootsuite or Meet Edgar
- Content and editorial calendar creation to give you ideas as to when to post your content
I can’t wait to help you push your social efforts even further.