Digital Marketing Strategist
This isn't one of those posts I write with advice embedded into it and this isn't even going to be a post with much of a beginning, middle and an end. Nope, this is a post that I am writing on my iPhone while I soak in a glorious, peaceful … Read more about Oh Business, You Silly Thing You
Announcing a new blog is an exciting thing for most web-based business owners because you now have this interactive platform for your audience to engage with you from. If you didn't have a blog before (and if you were also lacking a social media presence), you may not have … Read more about Launch Strategy for a New Blog
It took me a few weeks to finally write this blog post and I held off on blogging about it because I didn't want it to contain angst or snark. I wanted it to have a few really great lessons and a-ha moments based on what I experienced. Some people … Read more about A Retweet Changed How I Use Twitter
I just hung up the phone with a client of mine who was struggling to come up with the approach and branding ideas for his new website. He was scared to pull the trigger on the branding aspect as he was not entirely confident on how to communicate his message. He was also nervous about creating a … Read more about Analysis Paralysis: What to Do When You Have No Idea What to Do
If you pay close enough attention, marketing lessons can come from the most unlikely places. Take this week for example. I was sitting at my desk and happened to notice that there was a Lee Valley Tools catalogue laying there, not yet opened. While I waited for my iMac to … Read more about 3 Marketing Lessons I Learned from the Lee Valley Tools Catalogue
Ugh, there are very few times when I let myself get frustrated by large corporations (I've resigned to the fact that they may just not put as much emphasis on certain things as smaller companies do) but tonight, Ikea has baffled me. So, here's the story. I wanted to buy … Read more about Seriously Ikea? Seriously.