Harness Your Digital Content with an Editorial Calendar & a Process Flow

Have you ever struggled to create content on an on-going basis?  I know that I have had those moments and so have my clients. When one of my clients approached me today to ask me to create her a system to harness her digital content and reduce the amount of original content she needed to write each month, I came up with the process that follows.  Naturally, I wanted to share it with all of you so that you can also use this system to create a content flow that doesn’t take up all of your free time. First Step: The Process Flow You’ll want to modify this for your own business and you might find that you don’t need to (or want to) use some of these content streams.  For example, not all of you will be doing podcasts or vlogs.  So, just use the pieces you do have

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5 Free iPhone Apps for Your Online Business

Paul Hochman, a video host at MSN’s Business on Main, recently put up a video about two free apps that are beneficial for business.  While the two he pointed out might be useful for offline businesses, I wanted to make a list of my top five favorite (and free!) apps for online business. 1. Mail App Although this app is not one that you download from the app store, nor is it one that is fancy schmancy, I still love this app because of its ease of use.  Being able to stay connected to my e-mail seamlessly is a beautiful thing. Since I use Gmail, I have connected my mail app to my Gmail account in IMAP style, which means that when I respond to or look at an e-mail on my iPhone, my Gmail inbox automatically updates too!  No duplicate e-mails and no wondering what I did and didn’t

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Analysis Paralysis: What to Do When You Have No Idea What to Do

I just hung up the phone with a client of mine who was struggling to come up with the approach and branding ideas for his new website.  He was scared to pull the trigger on the branding aspect as he was not entirely confident on how to communicate his message.  He was also nervous about creating a website that targeted one particular target market in case he could support others. We talked through a game plan and I felt that it was one of those things that had to be shared.  A lot of entrepreneurs struggle when it comes to nailing down their message.  As someone who is on the implementation side of these projects a lot, I see entrepreneurs get scared about launching their websites, starting their business and putting themselves out there.  Often, that fear gets in the way of creating something amazing and in a few cases,

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