A few weeks ago, I sat on the plush, red couch in my living room having a great conversation with someone I love very much. It was the kind of conversation that fills you up with that juicy, positive energy that we all like to cozy up to and wrap … Read more about An Invitation to Go Deeper: Holding the Space for Meaningful Conversation
This is an excerpt from my book, Destiny: A Love Story About a Video Game, Marketing & Storytelling, modified to suit the context of this blog post. * * * Have you ever wondered what makes people click on certain articles and not click on others? If so, you … Read more about I’d Click That: Using Curiosity in Your Headlines to Increase Engagement
It was at a coffee shop. The sunlight was at the perfect angle and it was shining in through the enormous glass window beside us. I was perched on an recycled steel chair and he was across from me on a bench. We were engaged in a deep conversation about … Read more about He Took a Bite of My Cookie: Why Intimacy is Such a Powerful Connector in Life and Business
Whether or not you play video games, or know anything about World of Warcraft, is irrelevant for this post. This post is going to explore what customer excellence means as well as the value in paying attention. However, I will digress a little into some WoW talk because... it's awesome. … Read more about Blizzard’s Customer Support Person May be a Better Listener than 90% of My Past Boyfriends
Eliciting Emotional Response: Why It Can Help You Create Value for Your Customer Where There Was None Before
I love my insurance and investments guy. Randy Little is not the pushy type and he focuses more on education than sales. In short: he's really good at what he does. Not long ago, Randy and I sat at my kitchen table to chat about my … Read more about Eliciting Emotional Response: Why It Can Help You Create Value for Your Customer Where There Was None Before
Scheduling the Reminder E-mails for Each Class It is important to schedule a reminder e-mail to go out before each class as a reminder. This should be scheduled automatically in your system at 9AM Eastern to allow plenty of time for people to see it and remember to add it … Read more about [Template Swipe File] Program E-mails for a Group Coaching Program
The past few months have been particularly busy and... challenging. I have said an enthusiastic "yes!" to more than I can handle and at first, it was great. Manageable even. But slowly, as it always happens, the plates that I balanced in the air began spinning out of control and … Read more about An E-mail I Wrote to Say, “I’m Struggling.” You’ll Never Guess How It Was Received.
Where Does Your Greatness Lie? For most people, the answer to this question generally focuses around a hobby or a talent. Some may answer that their greatness lies in playing piano or building computers or speaking or writing business books. For others, they may be great at maintaining a home, … Read more about Want a Better Relationship? Commit to Greatness.