Digital Marketing Strategist
Over the last few years, influencer networks have been popping up all over the place. Media companies with the sole purpose of connecting brands with bloggers. They call this influencer marketing. The concept, at first glance, seems to be one that would serve the needs of each party member: … Read more about Influencer Networks: Why Quantity is Hurting Bloggers, Brands & Networks
If you’re a blogger or someone that needs to secure sponsors and advertisers for your business, you’ll want to create a media kit. What is a Media Kit? A media kit essentially summarizes who you are, why a sponsor / advertiser should partner with you, experiences you’ve had to date … Read more about How to Create a Media Kit to Secure Sponsors and Advertisers
Scenario: you take to social media to express your excitement for a big box brand – maybe they have a sale on or have recently opened up a new store. People pop up to remind you that you should be shopping local and/or attempt to shame you for your decision … Read more about Shop Local Shaming: Why It Benefits Absolutely No One
On CBC's "Dragon's Den", entrepreneurs pitch ideas to a group of five savvy Canadian investors. When watching the show, you can't help but get fired up and may find yourself yelling at the entrepreneurs pitching their ideas (at least I do... ha!) On November 4, 2009, a woman … Read more about Ms. Lube’s Upset About Branding Change