Digital Marketing Strategist
If you pay close enough attention, marketing lessons can come from the most unlikely places. Take this week for example. I was sitting at my desk and happened to notice that there was a Lee Valley Tools catalogue laying there, not yet opened. While I waited for my iMac to launch, I flipped … Read more about 3 Marketing Lessons I Learned from the Lee Valley Tools Catalogue
Ugh, there are very few times when I let myself get frustrated by large corporations (I've resigned to the fact that they may just not put as much emphasis on certain things as smaller companies do) but tonight, Ikea has baffled me. So, here's the story. I wanted to buy a blanket from Ikea. Not … Read more about Seriously Ikea? Seriously.
On CBC's "Dragon's Den", entrepreneurs pitch ideas to a group of five savvy Canadian investors. When watching the show, you can't help but get fired up and may find yourself yelling at the entrepreneurs pitching their ideas (at least I do... ha!) On November 4, 2009, a woman from Toronto, … Read more about Ms. Lube’s Upset About Branding Change