Storytelling is a way that we’ve connected as human beings for centuries upon centuries. It has allowed us to connect emotionally and mentally with each other, which is incredibly important for relationship building.
In business, storytelling is an incredibly important part of marketing and brand building that is often overlooked. If you’re not sharing the parts of you that are so crucial to a customer’s understanding of why they should do business with you (your why, your emotional investment, your genius zone, etc.) you won’t see as much success and growth.
Understanding how to tell the stories that will allow people to make an emotional investment before a financial one is the key to building a life-long business that works.
In this webinar, led by yours truly — Erin Blaskie — we’ll take a good look at why business’ need to be using storytelling in their marketing and why it is crucial to build a brand that customers come to know, like and trust.
What We’ll Cover:
>> The know, like and trust factor and why it’s important for your business’ success
>> Why stories help our customers connect with us better
>> The types of stories that you need to share in your marketing (and what not to share)
>> The differences between your personal brand and your business brand and how to discern between the two
This webinar is perfect for anyone in business – whether you are an entrepreneur or you are on the marketing team of someone else’s company. Marketing and brand-building is something that all of us need to factor into our daily communications online and this webinar will help you do so with ease, grace and success.
Bonus Gift for Attending!
Just for signing up, you’ll also receive a copy of my book, Destiny: A Love Story About a Video Game, Marketing & Storytelling.
Destiny tells the story of a video game launch and why that particular video game came to be the single biggest digital console release in history. The creators of the game began telling the story of Destiny five years before it was ever released and by paying attention to their demographic, and telling the stories that matter, they came out a roaring success.
In the book, I equate many of the successes that Destiny saw to real-life marketing examples that you can implement in your own business. When you sign up for this free webinar, you’ll receive a copy of the book at no cost to you.
Sign Up for the Call Below!