List building is a crucial part of online marketing yet so many businesses join the game late. Often, this is due to overwhelm and lack of information. However, setting up a list building tool can be easy and take you no time at all! This video tutorial will walk you … Read more about Setting Up MailChimp + Customizing Sign Up Forms – Video Tutorial
Does the idea of setting up a Facebook ad overwhelm or intimidate you? If so, you're not alone. Basic Facebook ads are easy to create and easy to manage when you know how-to do it. This 20-minute tutorial video will show you exactly how to create a basic Facebook ad. … Read more about How to Set Up a Basic Facebook Ad – Video Tutorial
It takes a lot of marketing hype to break records in an industry and Bethesda did just that in the gaming world with their recent release of Fallout 4. The release of Fallout 4 is an interesting one as Bethesda, the gaming studio behind the game, announced, hyped up and … Read more about 4 Marketing Lessons from the Launch of Fallout 4
Your brain’s short term memory, the “scratch-pad” for temporary recall, can hold about seven items or less in a readily-available state for a short period of time (typically from 10 to 15 seconds, or sometimes up to a minute.) Information that we accumulate in our short-term memory will quickly … Read more about Your Brain is Not a Storage System
I play a lot of FPSers. For those of you that are non-gamers, FPS = first person shooter. Think Call of Duty, Halo, BioShock and Far Cry. Even if you've never heard of these games, stick with me. There's a phenomenon that happens inside of these games that also happens … Read more about Spray & Pray: It Doesn’t Work in Video Games & It Won’t Work in Marketing, Either
So, you want your dream job. What are you doing to line yourself up to it? What are you doing to make the recruiter throw every other resume in the trash and hunt you down? Even more appealing: what if your dream job came to you? How would it feel … Read more about Want Your Dream Job? Do This.
When companies look at moving into a niche market, especially one with well-established competition, they need to diversify their offering. Toms Shoes did it with their product by not just producing yet another shoe but rather by focusing on creating an opportunity for social good with every … Read more about Want to Stand Out in a Crowd? Build a Better Cup
If you haven't heard of IFTTT, you need to stop reading this post and go to their website immediately and register your free account (but please come back!) IFTTT stands for "if this, then that" and per their company slogan, the tool allows you to put the Internet to work … Read more about Track Brand & Company Mentions on Social with this Recipe Hack from IFTTT