It took me a few weeks to finally write this blog post and I held off on blogging about it because I didn't want it to contain angst or snark. I wanted it to have a few really great lessons and a-ha moments based on what I experienced. Some people may just sweep a story like this under the rug and … Read more about A Retweet Changed How I Use Twitter
I just hung up the phone with a client of mine who was struggling to come up with the approach and branding ideas for his new website. He was scared to pull the trigger on the branding aspect as he was not entirely confident on how to communicate his message. He was also nervous about creating a … Read more about Analysis Paralysis: What to Do When You Have No Idea What to Do
If you pay close enough attention, marketing lessons can come from the most unlikely places. Take this week for example. I was sitting at my desk and happened to notice that there was a Lee Valley Tools catalogue laying there, not yet opened. While I waited for my iMac to launch, I flipped … Read more about 3 Marketing Lessons I Learned from the Lee Valley Tools Catalogue
Ugh, there are very few times when I let myself get frustrated by large corporations (I've resigned to the fact that they may just not put as much emphasis on certain things as smaller companies do) but tonight, Ikea has baffled me. So, here's the story. I wanted to buy a blanket from Ikea. Not … Read more about Seriously Ikea? Seriously.
On CBC's "Dragon's Den", entrepreneurs pitch ideas to a group of five savvy Canadian investors. When watching the show, you can't help but get fired up and may find yourself yelling at the entrepreneurs pitching their ideas (at least I do... ha!) On November 4, 2009, a woman from Toronto, … Read more about Ms. Lube’s Upset About Branding Change