I know you’re probably wondering how long it took to read over 4,000 Twitter bios. It was about 11 hours and 24 minutes… give or take. You may also be wondering why I read over 4,000 Twitter bios. To understand this piece, I need to give you a bit of … Read more about Five Things I Learned About Twitter Bios by Reading Over 4,000 User Profiles
Establishing a blog or website is one part of the puzzle but the other part is figuring out how to bring readers to the site and keep them interested for the long-haul. In this presentation, which I gave at WordCamp Ottawa on July 22, 2017, I chatted about storytelling, social … Read more about Storytelling + Community Building
Social media is something a lot of people struggle with -- they often aren't sure how to use it or which tools are the most useful. I spend a lot of time on Twitter, and still enjoy it immensely, but I see these three mistakes being made all too often … Read more about 3 Mistakes You’re (Still) Making on Twitter
Disclaimer: Before you read any further: if you are a brand or business, this does not apply to you. I have much different advice for handling negative comments when you are a brand or business -- this post applies only to personal profiles / social accounts. *** There's been much … Read more about Why I Delete Negative Social Media Comments
The LinkedIn Publisher can be a great way to get more eyes on your content and ultimately, back to your blog. In this short tutorial, I'll teach you how to use the Publisher to post a blog post in less than 10 minutes. Questions? Ask on social! Ping me @erinblaskie … Read more about How Do I Publish a Blog Post to LinkedIn?
If you're an online marketer, you may want to run a Facebook ad from time to time. Sometimes, that means reaching out to a cold audience -- a demographic group who may not have ever heard of you before. Other times, it makes much more sense to reach out to … Read more about How to Target Your Facebook Ads to Your Existing E-mail Marketing List
Does the idea of setting up a Facebook ad overwhelm or intimidate you? If so, you're not alone. Basic Facebook ads are easy to create and easy to manage when you know how-to do it. This 20-minute tutorial video will show you exactly how to create a basic Facebook ad. … Read more about How to Set Up a Basic Facebook Ad – Video Tutorial