It’s a great idea to go through your old blog posts and clean up / delete old and irrelevant content. This will help keep people on point and flow them easily and effortlessly into the products and services you offer today. However, you don’t want to just go through your old blog posts hitting ‘delete’ on a whim. Instead, you want to redirect the old content to new, fresh content using 301 redirects.
One of my favourite ways to do this is with the WordPress plug-in, Redirection. It’s easy to use and will help you keep visitors on your site and free from troubling 404 errors.
Here’s how to use the plug-in:
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