If you’re a blogger or someone that needs to secure sponsors and advertisers for your business, you’ll want to create a media kit.
What is a Media Kit?
A media kit essentially summarizes who you are, why a sponsor / advertiser should partner with you, experiences you’ve had to date and often includes your rate card for on-site advertising or sponsorships.
Here are a few ways that you can use your media kit:
- Send to targeted businesses to invite them to purchase ad space on your website or blog
- Send to companies that would make excellent sponsors for your next live event
- Send to companies to secure door prizes or giveaway items both for live events and for your website or blog
- Send to companies to secure sponsorship for specific big ticket items like a conference pass, travel, hospitality and more
What Does a Media Kit Look Like?
Here is an example of a media kit that we prepared for Ottawa Valley Moms. The media kit contains the following sections:
- Stats at a Glance – includes information on website page views, social media accounts and follower numbers
- Information on the Company / Website / Blog – in bullet point format, this includes information on the company and showcases the activities that happen within it, ideally to inspire the sponsor/advertiser
- Brands We’ve Worked With – this is an area that highlights notable clients and/or experiences to show advertisers/sponsors that you can walk your talk
- Advertising Rates – this section lets prospective advertisers know how much it is to advertise on your website so they can make fast, educated decisions
- Contact / Follow-Up Info – this section usually includes some sort of call to action to let the advertiser/sponsor know how to get in touch with you should they wish to go further
Your own media kit can contain information that you feel is necessary to highlight and does not need to follow the format we’ve illustrated.
You should take the time to target each media kit to the prospective sponsor or advertiser before sending it to them. Include relevant experiences and/or ways that you can envision working together. Take out the guesswork for the prospect.
How to Create the Media Kit
Start in Word, Pages or Illustrator (whichever you are comfortable with) and create a template that fits nicely onto one page. We used Pages for the Ottawa Valley Moms example above and we used one of the templates from the Inspiration Set as the foundation.
Customize the media kit with your branding – colors, logo, font, etc. – and add in a photo of yourself to create a more appealing and friendly document. Add in the copy that you wish to include and be sure to proof it for grammar and spelling.
Then, convert your media kit to PDF to create a universally acceptable file.
If you have specific questions about how to use a media kit or how to create one, please leave it in the comments below!