If you’re an online marketer, you may want to run a Facebook ad from time to time. Sometimes, that means reaching out to a cold audience — a demographic group who may not have ever heard of you before. Other times, it makes much more sense to reach out to a warm or hot audience — a group of people who already know who you are but who may have missed your current offer.
When you want to reach that warm or hot audience via Facebook, the best way to do so is to use your existing e-mail marketing list.
If you’ve never targeted people in this way using Facebook, it’s actually quite easy to do and can be an extremely effective use of your advertising dollars. Let me show you how, step-by-step, so you can try it out yourself.
The first thing you want to do is login to Facebook and go to the Ad Manager. You don’t need to go to Power Editor for this, unless you want to get even more specific with your demographic breakdown, so my screenshots below will be from the basic ad manager area of Facebook.
After you’ve chosen your ad type (for example: website clicks / visits), you’ll be directed to this screen:
You’ll want to choose “Create a Custom Audience.” Once you click that, the following window will open:
A customer file is any CSV file that you have that contains the names and e-mail addresses of your contacts. If you’re using a tool like Infusionsoft, Constant Contact, 1ShoppingCart, Aweber, etc., you can download / export your customer list into a CSV file and use that. Since we DO want to use a customer file, we’re going to click that option. The following screen will appear:
Your options from here are pretty straightforward. You can upload a file, copy and paste your custom list or you can import directly from MailChimp. For those of you who use that tool, you’ll find that process super simple. Since I have lists in both 1ShoppingCart (customers) and MailChimp (leads), I use both the upload a file option and the import from MailChimp option.
Choose your preferred method and complete the steps on your screen.
Once you’ve got your list imported to Facebook, you can still set all of your normal demographic options as well. Geographic area, age, interests, etc., so you can get even more specific about who you want to target within your own customer list.
When you’ve finished, click the box to save your audience so you can re-use the same audience in the future.
That’s it! From there, you simply complete the Facebook ad set up process per usual.
If you have any questions about the process, feel free to ask on social! My Facebook page and Twitter account are two of the best places to reach me.