It all started with a tongue-in-cheek, expectation-less Tweet:
I was stuck at home with my sick daughter, who was battling strep throat, and being a single momma, had no other way to acquire coffee from outside of my house. I didn’t even have a coffee bean in the house and my grinder was packed up as part of a de-cluttering process to sell my house. I was in a pickle.
The next thing I know, Equator Coffee Roasters is at my door with a bag of their super delicious Freakin’ Good Coffee (yes, that is the name of that blend… and yes, it IS freakin’ good), ground up and ready to brew. Colour me impressed.
I love when companies pay attention and take an opportunity to turn a fan into a life-long customer. That’s exactly what Equator did here and trust me, I won’t forget it and neither will the people in my social network that I shared their gesture with. Check out the reactions their gesture received:
— Crystal McLeod (@CrystalLMcLeod) June 23, 2016
— Christopher Skinner (@ChrisSkinner_) June 23, 2016
All that to say, sometimes the small gestures produce the biggest results.
In this case, Equator Coffee grabbed hold of an opportunity to show the world that their customers matter by listening in on social media and creating a “surprise and delight” moment by showing up at my door. It’s not often that companies do that but when they do, it is pretty freakin’ good (see what I did there?)
How can you surprise and delight your customers this week?