Digital Marketing Strategist
2017 was a huge year for a lot of us. For me, I moved from entrepreneurship to employment, I got engaged and I bought a house. My daughter turned seven, we had a puppy (and then didn't have a puppy, more on that later) and we traveled to (and fell in love with) Banff. 2017 was also the year … Read more about Lessons Learned in 2017
Establishing a blog or website is one part of the puzzle but the other part is figuring out how to bring readers to the site and keep them interested for the long-haul. In this presentation, which I gave at WordCamp Ottawa on July 22, 2017, I chatted about storytelling, social media and digital … Read more about Storytelling + Community Building
Today’s blog post is a guest post from Collin Stover. Collin is a serial entrepreneur, fellow video-game lover, and founder of the The 20 Something Entrepreneur, which is a blog and podcast dedicated to helping the young and the young at heart find more success in their businesses by learning from … Read more about 3 Things that Qualify You to Have a Business
I receive at least three to five requests per week from people who want something from me in exchange for nothing. They want my advice, they want me to speak at their event, they want me to review something or they want me to meet up for lunch / coffee. I politely decline 90% of these offers … Read more about Before You Ask for Something for Free, Think About What You Can Offer in Return
I'm currently reading Seth Godin's new book, "What to Do When It's Your Turn (and It's Always Your Turn)" and there are some profound, reflective lessons in this book. One of the lessons that hits home for me, and I'm sure you'll be able to relate also, is the idea of failing and being at peace … Read more about Why Bad Ideas are Really, Really Good
The past few months have been particularly busy and... challenging. I have said an enthusiastic "yes!" to more than I can handle and at first, it was great. Manageable even. But slowly, as it always happens, the plates that I balanced in the air began spinning out of control and one by one, they … Read more about An E-mail I Wrote to Say, “I’m Struggling.” You’ll Never Guess How It Was Received.
I like analogies and metaphors. They are useful in explaining the intricacies of how things work to people -- even if those same people have no idea what you're talking about. It brings it all down to a practical, everyone-can-understand-it level, which is a delicious way to connect. Today I … Read more about A Car Analogy to Explain Client Expectations in a Service-Based Business Model
This isn't one of those posts I write with advice embedded into it and this isn't even going to be a post with much of a beginning, middle and an end. Nope, this is a post that I am writing on my iPhone while I soak in a glorious, peaceful bubble bath. I was talking to a client and very dear … Read more about Oh Business, You Silly Thing You