Erin Blaskie

Digital Marketing Strategist

Before You Ask for Something for Free, Think About What You Can Offer in Return

I receive at least three to five requests per week from people who want something from me in exchange for nothing. They want my advice, they want me to speak at their event, they want me to review something or they want me to meet up for lunch / coffee. I politely decline … Read more about Before You Ask for Something for Free, Think About What You Can Offer in Return

An E-mail I Wrote to Say, “I’m Struggling.” You’ll Never Guess How It Was Received.

The past few months have been particularly busy and... challenging. I have said an enthusiastic "yes!" to more than I can handle and at first, it was great. Manageable even. But slowly, as it always happens, the plates that I balanced in the air began spinning out of control and … Read more about An E-mail I Wrote to Say, “I’m Struggling.” You’ll Never Guess How It Was Received.

A Car Analogy to Explain Client Expectations in a Service-Based Business Model

I like analogies and metaphors. They are useful in explaining the intricacies of how things work to people -- even if those same people have no idea what you're talking about. It brings it all down to a practical, everyone-can-understand-it level, which is a delicious way to connect. Today I … Read more about A Car Analogy to Explain Client Expectations in a Service-Based Business Model