Does the idea of setting up a Facebook ad overwhelm or intimidate you? If so, you're not alone. Basic Facebook ads are easy to create and easy to manage when you know how-to do it. This 20-minute tutorial video will show you exactly how to create a basic Facebook ad. … Read more about How to Set Up a Basic Facebook Ad – Video Tutorial
It takes a lot of marketing hype to break records in an industry and Bethesda did just that in the gaming world with their recent release of Fallout 4. The release of Fallout 4 is an interesting one as Bethesda, the gaming studio behind the game, announced, hyped up and … Read more about 4 Marketing Lessons from the Launch of Fallout 4
Your brain’s short term memory, the “scratch-pad” for temporary recall, can hold about seven items or less in a readily-available state for a short period of time (typically from 10 to 15 seconds, or sometimes up to a minute.) Information that we accumulate in our short-term memory will quickly … Read more about Your Brain is Not a Storage System
I play a lot of FPSers. For those of you that are non-gamers, FPS = first person shooter. Think Call of Duty, Halo, BioShock and Far Cry. Even if you've never heard of these games, stick with me. There's a phenomenon that happens inside of these games that also happens … Read more about Spray & Pray: It Doesn’t Work in Video Games & It Won’t Work in Marketing, Either
If you're an Instagram user, you've undoubtedly seen the buttons in the app that allow you to share your photo to Facebook and Twitter at the same time as sharing it to the Instagram feed. These buttons can save you a lot of time, when it comes to sharing, but … Read more about The Best Way to Share Instagram Photos to Twitter
A lot of people started on Twitter by following everyone they knew, everyone those people knew and everyone that Twitter suggested they followed. Over time, as their following count grew, people began realizing that mo' people equals mo' problems... in the form of noise. It's a little difficult to … Read more about How to Clean Your Twitter Account
I was on a coaching call with one of my dear clients, someone I've known for a very, very long time, and they asked me the following questions: "What if I don't have any goals right now? What if I have no idea what I'm doing or what I'm supposed … Read more about Don’t Have It All Figured Out?
When my client, Anna of CurvyYoga.com, approached us to create a custom postcard design, I went straight to one of my sub-contractors. Paula, an excellent graphic designer, has worked on much of Anna's branding elements, including her past infographics (see below) so it was a natural fit to pass … Read more about Custom Postcard Design