Establishing a blog or website is one part of the puzzle but the other part is figuring out how to bring readers to the site and keep them interested for the long-haul. In this presentation, which I gave at WordCamp Ottawa on July 22, 2017, I chatted about storytelling, social …
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How to Generate Inspiration for Blog Posts, Vlogs and E-Books
I just got off the phone with a client and we were chatting about a list of 10-15 blog post ideas that I had created for her. She asked me where I came up with those ideas as she figured some people would struggle with creating a list like that …
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A Framework for Creating Your Introductory E-mail Marketing Funnel
The conversation in my Digital Marketing Strategy Facebook Group recently turned to marketing funnels recently so I wrote up a little framework on creating the introductory funnel that people land on when they first join my list. If you're looking to create your first funnel for list building, I hope …
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