Hey! I’m Erin 👋
I’m a fractional CMO and marketing advisor to startups and scaleups.
In 2004, I founded one of Canada's first virtual assistance businesses. My very first client was a startup in Silicon Valley, which I supported until their acquisition by Ancestry.com for $100M.
In 2008, I pivoted the company to a marketing agency, providing services to many of the world’s leading brands, including Disney, Microsoft, Post, Ford, and Alliance Films.
As social media rose in popularity, I collaborated with Hollywood actors, best-selling authors, and professional speakers to craft their brands and build communities of raving fans.
In 2017, I joined L-SPARK, a B2B SaaS accelerator, where I led marketing and community-building efforts while advising and mentoring startups in the program.
In 2020, I became the first head of marketing at Fellow, a B2B SaaS platform focused on meeting productivity and team management.
In early 2021, I returned to my fractional CMO roots, working with high-growth companies on customer-led marketing strategies.
In June 2022, I joined the Canadian Paralympic Committee through Differly, serving as a fractional Director of Marketing and Communications. In this role, I spearheaded the development of a revitalized brand strategy and identity, collaborated with CBC/Radio-Canada on a comprehensive brand campaign, and launched a new website. Additionally, I work closely with the marketing, brand, and communications teams to develop, deliver, and execute effective marketing and communications strategies, both during and outside the Paralympic Games.
My work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, Strategy, Campaign, and more.
Formal Bio
Erin Blaskie is a seasoned fractional CMO and marketing advisor specializing in startups and scaleups. In 2004, she founded one of Canada's first virtual assistance businesses, supporting a Silicon Valley startup until its acquisition by Ancestry.com for $100M. In 2008, Erin pivoted her company to a marketing agency, delivering services to top global brands such as Disney, Microsoft, Post, Ford, and Alliance Films. She has also worked with Hollywood actors, best-selling authors, and professional speakers to build their brands and communities.
In 2017, Erin joined L-SPARK, a B2B SaaS accelerator, leading marketing and community-building efforts while mentoring startups. She then became the first head of marketing at Fellow, a B2B SaaS platform, in 2020. Returning to her fractional CMO roots in 2021, Erin now partners with high-growth companies on customer-led marketing strategies.
Since June 2022, Erin has served as the fractional Director of Marketing and Communications for the Canadian Paralympic Committee through Differly, where she revitalized the brand strategy, collaborated with CBC/Radio-Canada on a major campaign, and launched a new website. Her work has been featured in Forbes, Entrepreneur, TechCrunch, The Wall Street Journal, The Globe & Mail, Strategy, Campaign, and more.