I love marketing. More specifically, I love telling stories that get audiences engaged, excited and inspired to take action.
My journey with this work didn’t start on the day I opened my business’ doors back in August of 2004. The journey for me started much, much earlier than that — it started on the day that my dad handed me a Commodore 64 in the 1980s and told me to go have fun with it. This technology exploration piqued my curiosity and I also adopted a deep obsession for video games (which still hasn’t waned!)
Not long after, my sister and I started playing “office” or “business” and I was always the CEO, leading the innovation for our two-person conglomerate. I emptied out my dad’s red velvet-lined cassette tape holder and filled my “briefcase” with “very important paperwork” and set out to conquer the world.
When my dad was able to get Internet fed into our house, he purchased a new computer and a dial-up modem and we connected to the magical world of the Internet through a little thing called Netscape. In my newest adventure, I uncovered a website builder called Geocities and I began figuring out ways to carve out my own little spot on the web.
I have always been fascinated by storytelling (I wrote my first major fiction piece at age nine and submitted it to an author who visited my school who later returned my story with a handwritten letter and told me to never stop writing) and marketing was a perfect platform through which to explore that. When it came time to register for college, I chose Marketing & Public Relations and set off to absorb as much as I possibly could on the topic.
After college, I invested myself into two companies that were doing some really interesting work before founding my own company. I was inspired, hopeful and six months into the business venture, quit my full-time employment and embraced the ups and downs of entrepreneurship.
Over the past ten years I have been truly fortunate to do some really great work, be invited to speak on stages around the world (including TEDx) and tell lots and lots and lots of stories. At the core of what I do is the idea that storytelling connects us in a very vulnerable, open and transparent way. We are our stories and our stories define who we are for others. Our stories pave the way for others and they inspire new and creative ideas that are not yet formed.
As for the personal side of things, I’m still deeply passionate about video games and spend a lot of time in that community (which really feels like home for me!). My latest book, Destiny: A Love Story About a Video Game, Marketing & Storytelling, is all about the success that Bungie and Activision (game developers) had when they launched their game. One of my life goals is to work in the marketing department of a video game company.
Take a look around the site here, read some of my latest posts (designed to inspire you in all sorts of emotionally grounded ways) and connect with me on social media.
The Formal Bio
Erin Blaskie first got into computers when her dad handed her a Commodore 64. She was six years old. When the Internet became widely available, Erin started an online journal on the platform Open Diary and began sharing her thoughts with the world. She hasn’t stopped over-sharing since.
In the ten years since starting her first online business, Erin has helped numerous businesses come online, establish their web presence and create community. Erin’s primary expertise is in creating solid systems and processes for businesses but she also leads clients to leverage the power of the Internet to nurture community, create culture and inspire change.
Erin has worked with companies such as Disney, Post, Kraft, Travelocity, Microsoft Canada, Ford Canada, PepsiCo., 3M, Maple Leaf Canada, Canadian Tire, Alliance Films, Feld Entertainment, The Body Shop, TD Bank and more.
Erin has been an online video host for Butterscotch.tv (a division of Tucows), co-hosted the Macgasm video podcast, has been involved in small and large-scale social media activations with prestigious public relations firms and has been turned into a video game character in the iPhone / iPad game, “Bar Star.”
Erin has been quoted in five print books, received numerous business awards, has delivered presentations on local, national and International platforms, including TEDx, and has been featured in notable media such as the Wall Street Journal, Mashable, Inc.com, Huffington Post, AMEX Open Forum, Portolio.com, Examiner.com, About.com, Business Insider, Chatelaine, Costco Connection, ABC, CBC, CTV Morning Live and more.