Build Brand Credibility with the “Halo Effect”
If you're looking to bring more credibility to your brand, gain access to top tier potential clients or customers, and benefit from a strong network effect, read this.
5 Steps to Kickstart Your Personal Brand 🙌
Here are five things that you can do to get started with your personal brand and one mistake that a lot of people make on their brand-building journey.
Mastering Marketing, Erin Blaskie on Shane Parrish’s Farnam Street Podcast
Director of Marketing at Fellow, Erin Blaskie, chats with Shane Parrish about the evolution of digital marketing, improving your marketing strategies, knowing your customer and the strengths and perils of social media.
Starting the Start-Up with Erin Blaskie on The Moment That Changed Everything Podcast
I loved chatting with Steve, the host of The Moment That Changed Everything, about my passion for building brands from the ground up and so much more.
B2B Marketing, Mental Health and Fellow.app on Torre.co’s Fulfilling Work Live Show
Tune in to an interview with Torre.co on their show, Fulfilling Work Live. It was a fantastic one-hour conversation that explored so many facets of life and business in this unique time we find ourselves in.
On Remote Work, Wrestlemania and Digital BFFs
John Fleischauer, Chief Talent Officer at Pivot + Edge, and I chat about Wrestlemania predictions, what it's like to not have to wear business pants, and just keeping sane in a time of uncertainty.
4 Things to Think About Before You Scale Marketing in Your Startup
In a SaaS company, strengthening your business’ foundation is critical before you pour time, effort and resource into marketing. There’s no point in generating a lot of noise and hype if you’re sending prospects to a website that hasn’t been optimized to capture them and begin the relationship-building process. Before you look to scale rapidly, here are a few things that I recommend you look at.
Spray + Pray is Killing Your Marketing, Here’s a Better Approach
In marketing, a lot of companies engage in something called “post and pray”, which is a lot like “spray and pray” in video games. If you’re trying a lot of marketing activities but none of them are really working, read this.
Let’s Have a Chat, Shall We?
Whether you’re a marketer who wants to nerd out on brand + community or you’re looking for a speaker for your next event, get in touch.