Featured In
Media Mentions
Strategy Online | The Canadian Paralympic Committee’s Latest Work Captures Athletes’ Passion, Personality
Media in Canada | Paralympics to Light Up 50 Iconic Landmarks for the Games
campaign | Canadian Paralympic Committee unveils its ode to ‘greatness’
Profectio | “Greatness Moves Us” is the Latest Rally Cry from Canadian Paralympic Committee and CBC
(The above Canadian Paralympic Committee articles feature the brand strategy, identity and campaign work I lead as the CPC’s Director, Marketing & Communications, which I do via Differly, an innovation-as-a-service firm.)
Slack | Meet Alexandra and Erin, Co-Leads of the Ottawa Slack Community Group
The Business Storytelling Podcast | Using the Halo Effect to Build Your Brand
Slack Platform Blog | On the Platform: Entrepreneur & Fractional CMO Erin Blaskie on the Evolution of Growth Marketing
Power of Why Podcast | Creative Storytelling, Internet Companies, and Not Doing What You’re “Supposed To” with Erin Blaskie
PulseBlueprint | Twitter Accounts Every Freelancer Should Follow Right Now
Influence Digest | Top 20 Influencers on LinkedIn from Canada in 2021
Remotely Prepared Podcast | Starting up in a Pandemic, with Erin Blaskie
Mind Your Marketing Podcast | How to Build a Community Through Consistency With Erin Blaskie
The Globe & Mail | The problem with the rise of the LinkedIn influencer
All Remote Podcast | Transactional Nature of Remote Work and How to Avoid It
ExoB2B | Marketing Expertise: Our Top 20 of 2020 [Erin named one of the top 20 B2B marketers by ExoB2B]
Hoppier’s Culture Builder Podcast | How Companies That Lead With Empathy Put People First
Organize Chaos | How to Approach Marketing During the Coronavirus (COVID-19)
Farnam Street | Mastering Marketing with Erin Blaskie
Forbes | 10 Ways Service-Based Businesses Can Generate Positive Word-Of-Mouth With Digital Marketing
Forbes | Nine Effective Ways To Mediate Workplace Conflict
Forbes | Eight Considerations When Allocating A Social Media Budget
Forbes | Six Steps You Can Take To Make Every Meeting Worth Showing Up To
Noobpreneur | 11 Major Productivity Disruptions and How to Overcome Them
Thrive Global | 15 Tips for Developing an Effective Success Plan
Forbes | Seven Ways To Develop Your Company’s Future Leaders (Virtually)
Forbes | 10 Smart Ways Businesses Can Keep Up With Ever-Changing Social Media Functions
Thrive Global | Nine Common Misconceptions About Changing Habits
Forbes | Eight Critical Steps To Take When Selecting A Business Adviser
GoDaddy | How to use Twitter chats for your business
Ottawa Business Journal | Meet Ottawa’s 2020 Forty Under 40 recipients: Technology
Ottawa Business Journal | Here are Ottawa’s 2020 Forty Under 40 recipients
Authority Magazine | “I want to encourage founders to shed their capes, at times, and be a bit more transparent and vulnerable so that they can survive the slog”
BuiltIn.com | 8 Strategic Approaches to Encouraging Employee Innovation
Thrive Global | 15 Practical Ways to Fit More Time Into Your Day
The Moment That Changed Everything Podcast | Starting the Start-Up with Erin Blaskie
Fulfilling Work Live Show | B2B Marketing, Mental Health and Fellow.app
Forbes | Should You Be Outsourcing? Eight Signs to Look For
Influencive | 14 Ways to Make Important Decisions Without Exhausting Yourself
Podcast Interview with the University of Ottawa | The Impacts on Society of Gender Bias and Inclusive Recruiting Practices for Tech Talent
Trainual | The Process of Building a Brand Remotely [Video]
Influencive | 13 Productivity Systems You Should Think Twice About Using
Forbes | Want To Be An Entrepreneur? 10 Questions To Ask Yourself Before Committing
Journey Map Podcast | Learning the Beta with Aydin Mirzaee and Erin Blaskie of Fellow.app [Podcast Interview]
Thrive Global | 12 Ways Leaders Can Get More Comfortable With Disagreement
Forbes | How To Access Resources and Uplift Other Women Entrepreneurs: 10 Solid Strategies
Newsweek | What is a Virtual Lunch and Is It as Bleak as It Sounds?
Ottawa Business Journal | Managing Work, Life and Mental Health During COVID-19
BetaKit | 80 Women and Non-Binary People in Canadian Tech Worth Following
Ottawa Business Journal | Erin Blaskie Departs L-SPARK to Join ‘Manager Movement’ at Ottawa Startup Fellow
BetaKit | Ottawa Startup CEO Ali Pey Named as Victim of Ukrainian Plane Crash
Kanata Networker | Kanata Tech Leaders Tackle Mental Health in the Changing Workplace
National Post | Canada’s Capital Region Reeling After Intense Tornado Rips Through Communities
Entrepreneur | This One Thing Can Make or Break Your Consulting Business
CTV News | Ottawa Residents Face Power Outage and Closures After Twin Tornadoes
TechLi | 9 Simple Tools for Managing Your Accounting
Ottawa Business Journal | Entrepreneurship Nearly Killed Me. Why It’s Time for Us to Do Something About Founder Burnout
The Globe and Mail | 12 Automation Tips that Can Make You More Money
Entrepreneur | These 13 Skills Will Improve Your Branding Efforts
Algonquin College | Erin Blaskie Joins IEC Mentorship Team
Huffington Post | Overcome Decision Fatigue in 3 Simple Steps
Ottawa Business Journal | SaaS Startup Advice Straight from Silicon Valley
Yahoo News | Media Coverage of Robin Williams’ Death Scrutinized
Huffington Post | When the Going Gets Touch, Consider the Worst Case Scenario
Forbes | 23 Trends that Will Shake the Business World in 2018
Ottawa Business Journal | Ottawa is the SaaS Capital of Canada
Business Insider | You Will Learn More about Human Nature as an Entrepreneur than You Would in a Pysch Course
ReadWrite | Would You Ever Walk Away from Your Startup?
Entrepreneur | Starting Up Right Out of College
Black Enterprise | 11 Ways to Get Your Passion Project Funded Online
Huffington Post | Once I Found Work/Life Balance, I Hated It
Business Insider | How to Keep a Work Life Balance Even as a CEO
TV / Radio + Podcasts
CBC | Neighbour Opens Home to Community Members After Tornado
CTV | Great Indoor Activities for Your Kids
Marketing Malarky | On Personal Branding
Firepole Marketing | On Productivity
Turndog | On Epic Brand Storytelling