I love speaking to audiences about marketing, brand building + community.
Here are a few speaking topic ideas π
Marketing Fundamentals for Scale (Even on a Low Budget) π
In this 1-hour talk, Erin will go over the marketing foundations that need to be in place before you scale your business. Ignoring these foundations will mean losing your business time, resources, and money. We'll cover:
Website optimization and conversion elements
Lead generation and email marketing
Branding and social media
Content and SEO
and so much more...
Perfect for marketers and non-marketer founders who want to learn more about building a strong base to market from.
Founder Fundamentals: Growth Marketing π±
In this 1.5-hour talk, Erin will demystify growth marketing and show you how to use a growth mindset to grow your leads, acquire more users/customers, and improve your conversion rates. We'll cover:
What growth marketing is
How it's different from traditional marketing
Strategies to bring growth marketing into your company
Examples of how companies are using growth marketing today
and so much more...
This session is perfect for marketers who want to have more of a growth-oriented mindset as well as startup founders who are looking to grow their businesses but aren't sure where to start.
The Content Marketing Flywheel βοΈ
In this 1 hour session with Erin, you'll learn how to turn content marketing into a powerful content engine that works for you... long after you've hit publish, send, Tweet, or upload. You'll learn:
What a content marketing flywheel is
How to build a content marketing strategy
Why repurposing your content is a must
How to use the halo or network effect in your distribution
and so much more...
Perfect for startups, scale-ups, marketers, and non-marketer founders.
Community-Led Growth πββοΈ
In this 1 hour session with Erin, we'll discuss the importance of community-building and how leveraging community-led growth in your business can increase brand visibility, generate more leads, and produce more revenue. We'll cover:
What community-led growth is
How to build strong communities around your business
The tools you need to consider to build a safe, inclusive space
How to structure the community for success
and so much more...
Perfect for startups and scale-ups that recognize the importance of building community and want to create raving fans around their company or product.
Building Your Brand as a Founder or CEO π©βπΌ
In this 1-hour session with Erin, we'll talk about why CEOs need to set the example for the rest of their team with a strong personal brand that champions the company, establishes thought leadership, and leverages the power of networking. You'll learn:
Why building a personal brand is a must in 2021
How to determine the content focus and channels for your brand
The best content strategy formula for personal brands
Common mistakes to avoid when building your brand
and so much more...
Perfect for startup and scale-up founders/CEOs and the marketers that support them.
Past Speaking Gigs
Here is a partial list of the conferences and events that I have delivered presentations at over the years:
TEDx
Rogers Talks (Kanata & Kingston)
SAAS NORTH
RBC (Royal Bank of Canada)
Ontario Catholic Schools Trustees Association
Canadian Association of Medical Radiation Technologists
The Waterfront Series
Invest Ottawa
DigiCom
Make Art Work Ottawa
Ottawa Chamber of Commerce
The Box Summit
Hawaii Social Media Summit
WordCamp New York City
WordCamp Chicago
WordCamp Montreal
WordCamp Toronto
WebCom Montreal
Zone5ive
East Ontario Women & Finance Conference
Entrepreneurial Moms, Ottawa Chapter
The Ottawa Network
Algonquin College